Publicaciones

Stop the bleeding or weather the storm? Crisis solution marketing and the ideological use of metaphor in online financial reporting of the stock market crash of 2008 at the New York Stock Exchange

crisis 2008 metáfora

Referencia

O’Mara Shimek, M., Guillén Parra M., Ortega Larrea, A. (2015). Stop the bleeding or weather the storm? Crisis solution marketing and the ideological use of metaphor in online financial reporting of the stock market crash of 2008 at the New York Stock Exchange. Discourse and Communication 9(2).