A communicative efficiency and effectiveness model for using metaphor and metonymy in financial news reporting

The purpose of this paper is to propose a model to increase the efficiency and effectiveness of metaphor when used in financial news media reporting. This research presents a model for communicative efficiency and effectiveness of metaphor and metonymy (CEEMM) in financial reporting by presenting a minimum source domain model for describing stock market phenomenon to increase “interpretation reliability” when metaphor is used in financial news media sources.

Theory in Cognitive Linguistics, Conceptual Metaphor Theory and Frame Semantics are used to demonstrate metaphor’s central role shaping human thought and understanding, producing conceptual frameworks used to understand abstract concepts in not only financial news media but also all human discourse. The deontological principles of the major financial news sources are presented which demonstrate a commitment to common core principles, such as “balance” and “accuracy”, yet few consider the potential role of metaphor toward achieving them. This research presents a minimum source domain model for describing stock market phenomenon to increase “interpretation reliability” based on the concepts of communicative efficiency and effectiveness.

Reference

O’Mara-Shimek, M. (2015), “A communicative efficiency and effectiveness model for using metaphor and metonymy in financial news reporting”, On the Horizon, Vol. 23 No. 3, pp. 216-230.

Source

On the Horizon (2015)

Link to the Journal