{"id":29876,"date":"2014-11-10T02:57:05","date_gmt":"2014-11-10T02:57:05","guid":{"rendered":"http:\/\/iecoinstitute.org\/?p=10171"},"modified":"2014-11-10T02:57:05","modified_gmt":"2014-11-10T02:57:05","slug":"homo-economicus-under-the-microscope","status":"publish","type":"post","link":"https:\/\/iecoinstitute.org\/en\/homo-economicus-under-the-microscope\/","title":{"rendered":"Homo economicus under the microscope"},"content":{"rendered":"

The Faculty of Economics of the University of Valencia hosts the first IECO Training Seminar open to the university community which discusses the ethical assumptions that foster new models for people management.<\/h4>\n
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Facebook<\/span><\/a>Twitter<\/span><\/a>Email<\/span><\/a>LinkedIn<\/span><\/a>WhatsApp<\/span><\/a>Compartir<\/span><\/a><\/div>\n<\/div>\n

About a hundred students, academics and professionals in business administration attended the IECO seminar \u201cChallenge to\u00a0Homo Economicus<\/em>\u00a0based on ethical thinking. Another way of managing people is possible.\u201d The event took place on November 10, 2014 at the Faculty of Economics of the University of Valencia and was supported by the attendance of the Vice President of Sustainability and Planning,\u00a0Clara Mart\u00ednez<\/strong>. As\u00a0Vicent Soler<\/strong>, the Dean of the Faculty, emphasized in his presentation, the interest that this seminar and its subject matter have triggered in the university community is worthy of note. It is certainly a timely and much needed debate at a moment when corruption and misconduct unfortunately flood the pages of newspapers and media content practically every day.<\/p>\n

The Dean of the Faculty addressed the large group of university students and encouraged them to ensure that something like this does not happen again in the future. He also stressed the importance of in-depth thinking about the economy based on the ethical dimension, as promoted by the activities carried out by the Institute for Ethics in Communication and Organizations (IECO). Vicent Soler thanked Professor\u00a0Manuel Guill\u00e9n<\/strong>, Director of the Institute and head of the IECO-UNESCO International Chair in Management, Governance, Trust and Otherness, part of the VLC Campus of Excellence project, for organizing the seminar.<\/p>\n

The seminar was delivered by\u00a0Tom\u00e1s Baviera Puig<\/strong>, PhD in Communication Science from the University of Valencia, a graduate in Telecommunications Engineering from the Universitat Polit\u00e9cnica de Val\u00e8ncia and Project Director at IECO.<\/p>\n

In his talk, Tom\u00e1s Baviera noted the limitations of the anthropological and ethical assumptions of the most widespread theories in the field of business administration, with particular emphasis on agency theory. He also stressed how the vision of\u00a0homo economicus<\/em>\u00a0that underlies these theoretical approaches leads to a self-interested, opportunistic model of business management that is focused primarily on the bottom line. Citing the posthumous work by Professor Sumantra Ghoshal, an eminent scholar at the London Business School, Dr. Baviera showed how bad management theories (amoral in their content) end up leading to bad management practices (immoral in their implementation). As Ghoshal put it, \u201cunlike theories in the physical sciences, theories in the social sciences tend to be self-fulfilling.\u201d<\/p>\n

Tom\u00e1s Baviera suggested that the existing anthropological model in management science can be reviewed by going back to the thought of classical philosophers such as Socrates, Plato, Aristotle, and Thomas Aquinas. The session was full of practical ideas based on a vision of business administration rooted in understanding affectivity itself, the formation of consciousness and shaping the character of the people who carry out such a responsible task for our society.<\/p>\n

Following the huge interest generated by this seminar and the appreciation expressed by those attending, IECO is keen to run other similar events in the coming months in partnership with the Faculty of Economics.<\/p>\n","protected":false},"excerpt":{"rendered":"

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