Rita Jácome

Director of Organization


Rita Jácome, is the Executive Director and Researcher at the IECO (Institute for Ethics in Communication and Organizations and at IECO-UV Chair of Business Ethics at the University of Valencia. After 15 years working for different companies as Marketing and Communications Director, she currently lectures in several organizations in the field of humanistic leadership and reputation. She is co-author of the project “It Personal Branding”, a mentoring program for high school students, focused on the formation of the whole person in order to create an authentic and genuine personal image. She is the author of the book “Image Consulting: Styling in Dressing”, published in 2008 by the Valencia Chamber of Commerce.

Rita holds an International PhD in Business Administration and Management from the Polytechnic University of Valencia (2015), a Postgraduate in Fashion Business Management from ISEM Fashion Business School (University of Navarra), postgraduate studies in Marketing Feature Films (UCLA, California) and a degree in Communication from the University of Navarra. She has been Visiting Scholar at the Hoffman Center for Business Ethics at Bentley University (Massachusetts). Her research work focuses on the field of Organizational Behavior and Human Resources Management, specifically on personal reputation, based on humanistic leadership and trust, and its impact on corporate reputation.


Rita Jácome

Executive director
Universitat de València

Management team